UpdatedApril 15, 2020
February 14, 2017
AuthorMichaletz ZwiefMarketing and digital communications agency specializing in smart, meaningful content development.
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Leveraging key principles of infographics.
While we have more ways to communicate with others than ever before, our lack of time has fueled the need for all communication to be as efficient as possible. It’s no wonder why infographics have become a widely utilized business marketing tool.
Remember these key principles, and you are assured to create an effective infographic.
1. Infographics communicate fast.
Our brains can process images 60,000 of times faster than text, which gives us a very powerful reason to use images in place of text. Technology has also accelerated the proliferation of images in our world, helping us to process more information and learn new skills like never before.
2. We are a society that learns visually.
From the earliest ages in childhood, we perceive the world around us with our eyes. Even in learning to communicate, we first see objects, then learn individual letters in the alphabet as icons, followed by the sounds of these symbolic letters, and lastly we string sounds together to make words and sentences. We just naturally perceive and process visually from the get-go.
3. Infographics are entertaining.
As well as being informative and educational, infographics are entertaining. An entertaining message can boost viewer engagement while simultaneously enhancing your distinct brand personality. After all, being liked is invaluable when it comes to attracting and converting your audience in the early stages of the buyer’s journey. See for yourself.
4. If you need to explain a process, a how to or a complex concept, an infographic does it best.
Like the old adage, “a picture is worth a thousand words” an infographic can take a complex communication and break it down into a series of simple visuals working together to deliver a clear explanation. Whether there are three parts to an infographic visual or thirty, an infographic creates a graphical outline or table of contents in a chronological manner that is easy to digest with greater overall comprehension.
5. It’s easy to share.
We all want our message to be heard, and what better way to spread the word than an infographic. Whether it be LinkedIn, Pinterest, Facebook or other social media, the visual nature of an infographic is “liked” and shared 3x more than any other type of content.
Creating credible infographics that capture the attention of your audience will result in an effective marketing tool that can be used across digital and print media.