Did you know the average person forgets approximately 70% of new information presented to them within 24 hours of learning it, and 90% is forgotten within one week? German psychologist Hermann Ebbinghaus termed it “The Forgetting Curve,” showing that what someone learns starts to diminish immediately and rapidly.

This can be intimidating news for marketers who have multiple audiences to educate—including prospects, clients and employees. What makes content memorable? Research shows it's not just about the content itself, but a strategy of repetition as well. Microlearning strategies boost retention and engagement by reducing cognitive overload and integrating learning better around your audiences’ busy schedules.

What is microlearning?

Microlearning is an education strategy that delivers content in concise, digestible segments—requiring only a few minutes of a viewer’s time. Each microlearning module targets a specific topic or learning objective, making it easier for viewers to grasp and retain the information.

It also makes content easily accessible so your audience can learn or refresh their knowledge on demand, right when it’s needed. The content can be delivered through videos, infographics, short articles, quizzes or other interactive formats.

Powerful microlearning strategies for B2B companies.

Short-term memory can hold up to seven pieces of information at the same time—but only for about 20 seconds. Building repetition through microlearning content strategies will help your prospects, clients, and employees retain the information you present.

Educate prospects and clients effectively.

Integrate interactive microlearning elements like quizzes, mini-videos, or scenario-based tips into your content marketing. Embedding this type of content at the end of a blog post or landing page will boost engagement and help leads remember your key points.

Offering clients bite-sized training on how to get the most from your product or service can speed up adoption, reduce customer support inquiries, and drive satisfaction and retention. Content can also easily be repurposed into benefit-driven product feature snippets promoted on social media to pique a prospect’s interest.

Streamline onboarding, training and sales enablement.

Microlearning minimizes an employee’s time away from daily tasks while still delivering effective learning outcomes. Guide new employees through short modules on product, processes, branding guidelines, marketing tools, and compliance, making ramp-up faster and smoother.

Provide sales teams with quick, on-demand learning segments about new products, market positioning, objection handling, or case studies—helping them stay sharp and deliver consistent messaging. This keeps your team’s knowledge current without pulling them away from their primary responsibilities for long periods.

Support continuous, ongoing skill development.

Foster a continuous learning culture, using microlearning to create a regular cadence of brief updates, best practices, and industry news. This supports ongoing professional development and helps your team quickly adapt to shifts in the marketing landscape.

Enable team members to personalize their learning path by selecting microlearning topics most relevant to their job function or skill gaps. That way, learning is always relevant and actionable.

Start unlocking the value of microlearning.

Boost retention, support busy professionals, and make both internal and external education efforts more scalable and effective. Incorporating microlearning content into your strategy will improve knowledge retention and let your audience access valuable information on demand.