Blogging is regarded as the top Inbound Marketing tactic to drive traffic to websites for both B2C and B2B in 2017:
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75% of B2C marketers use blogs as part of their average seven tactics, and over half of them (51%) believe blogs to be most important to their success.
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80% of B2B marketers use blogs as part of their average eight tactics, and 52% of them believe blogs to be most important to their marketing success.
Blogging requires the highest volume of original content of all content marketing tactics but, being aimed at the top of the funnel, it’s also the one where you can give yourself the widest scope of subjects. Anything that falls within your area of expertise and is relevant to your buyer personas is fair game as a blogging topic.
Developing blog content aimed at attracting, converting, closing and delighting your personas isn’t always easy though. Sometimes finding a topic is challenging. Or, even worse, overwhelming. We’ve found one of the best ways to brainstorm topics is to review these prompts.
But remember, once you select a topic after brainstorming, do your homework by researching keywords to confirm the topic is relevant to your audience. Identify opportune word sets with high search volume and low competition so your efforts will lead to organic SEO ranking.
