UpdatedMarch 26, 2018
June 28, 2017
AuthorMichaletz ZwiefMarketing and digital communications agency specializing in smart, meaningful content development.
Topic Marketing Video
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Video production and even social media marketing using video can appear daunting and unattainable to the non-video professional. However, mobile devices have the capability to record usable video for marketing. With a small investment in time and resources, you can capture impressive video. Recently MZ produced a video as part of a conference presentation using clips recorded solely with iPhones. Mobile devices are also incredibly useful for social marketing with video on platforms like Facebook, Snapchat, Instagram and YouTube.
Check out these tips on how to take videos from your mobile device.
Make sure you have memory space.
Video takes up a lot of memory. If your phone or tablet has an available memory of 16GB or less, you should attempt to free up space. A great way to do this is to delete files and apps you don’t need anymore. If you still can’t free up enough space, you should consider using another device, or transferring your personal files to a computer or cloud storage.
Charge your battery.
Shooting video is one of the most power-draining activities for a mobile device. Make sure batteries are fully charged before shooting and if possible, connect to an AC adapter during the shoot. If you are using accessories that occupy your charging port, consider an extra battery (if your device has a removable battery).
Check your app settings.
Both iOS and Android devices have default video recording apps that can produce high-quality video. If your video is going to be used for a long-term piece, shoot at 1080p (or 1920 x 1080). If you’re shooting for social media, you’ll be better suited with 720p (1280 x 720). It’s also helpful to enable “Do Not Disturb” while shooting video. This prevents notifications from disrupting your video shoot.
An excellent tip from HubSpot is to lock exposure and autofocus while shooting. This can be done in iOS by pressing the screen over your subject until the yellow box indicating “AE/AF Lock” appears. Using Android, simply tap the screen during recording to enable AE/AF lock. This prevents your device from making rapid alterations to exposure and focus as it attempts to determine what you are trying to shoot. Give it a hint using AE/AF lock.
Lighting is critical.
If you are struggling to see your subject, the camera on your mobile device will struggle even more and the video quality suffer. A space with plenty of soft, natural lighting will work well for shooting video. If you are limited by space, consider an inexpensive, DIY lighting setup. With a little time and creativity, beautiful results can be achieved using local hardware store supplies.
Get the microphone close to the source.
When shooting video, you want to record the source, not the room. Make sure to get as close to your subject as possible to reduce room sound in your recording. Even better, pick up a lavalier or directional mic designed specifically for mobile devices. This will help you isolate a subject from the surrounding noise more effectively.
While you’re considering a well-lit room, also listen for ambient noise. Appliances like refrigerators and air conditioners can subdue the audio you are trying to capture. To reduce interruptions and loud conversations, put up signs near your space indicating that you are shooting video.
Vertical video might be okay for Facebook or Snapchat mobile apps, but everywhere else your audience consumes your video, it will be landscape. If you want your video to look good to everyone who views it, shoot landscape.
Use a tripod.
A simple setup with a mount for your device and a tripod will guarantee steady video of your subject and deliver professional-looking results. If a tripod is not an option for you, or you are shooting action-based footage (skateboarding or hula-hooping) make sure that Image Stabilization is enabled in your camera app. You can hold a small weight next to your device to make hand-held shots smoother, or use a chair or ladder to prop your phone or tablet against to keep steady.
If you are planning to edit the footage yourself rather than turn it over to a vendor, Windows Movie Maker and Apple’s iMovie are competent video editing programs and generally easy to learn. There are also mobile apps for video editing for both iOS and Android. Shooting video with a mobile device is a good option for social media marketing and is sometimes useful for long-term marketing videos, too. With some patience and creativity, your mobile device can allow you to reach your market through the ever-growing medium of video.