Cheat Sheet for Social Media Image Optimization

social-cheat-sheet-2022-770
As a digital marketing communications firm, it is essential we are up-to-date with social media specifications, especially considering these platforms reconfigure their page layouts frequently throughout the year to make them more appealing and user friendly. We realize it’s difficult to know the right image dimension for social and we'd like to share our expertise so that social images are never pixelated, awkwardly cropped or reflect negatively on your brand or products. That’s why we have created the MZ Cheat Sheet for Social Media Image Optimization on LinkedIn, Facebook, Instagram, Twitter and YouTube.

Profile photos

Between 1000 px and 2000 px, 1:1 ratio
400 px minimum

Crop your portrait square between 1000 and 2000 pixels

Simplified Post Dimensions

Instagram

Between 1080 px and 1920 px (1:1 ratio)

LinkedIn, Twitter, Facebook

1200 px × 675 px (16:9 ratio)
100 px minimum margin

share-image-sizing-2-1920

Detailed Post Dimensions

Instagram

Photo: between 1080 px and 1920 px (1:1 ratio)
Reels: 1080 px × 1920 (9:16 ratio)
IGTV: 1080 px × 1080 px (1:1 ratio) OR 1920 px × 1080 px (16:9 ratio)

YouTube

Cover: 2048 px × 1152 px (16:9 ratio)
Video Featured Image: 1920 px × 1080 px

Size your YouTube background image to 2048 pixels by 1152 pixels

LinkedIn (Personal)

Background: 1600 px × 400 px (4:1 ratio)

Size your personal LinkedIn background image to 1600 pixels by 400 pixels

LinkedIn (Company)

Background: 1500 px × 257 px
Life Tab Images: 1200 px × 400 px (3:1 ratio)
Shared Images/Links: 1100 px × 600 px (11:6 ratio)

Size your company LinkedIn background image to 1500 pixels by 257 pixels

Twitter

Header: 1500 px × 500 px (ratio 3:1)
Shared Images/Links: 1200px × 630 px

Size your Twitter background image to 1500 pixels by 500 pixels

Facebook (Business Page)

Cover: 1200 px × 444 px
Shared Link/image: 1200px × 630 px

Size your company Facebook background image to 1200 pixels by 444 pixels

Let's Talk


Related posts