Cheat Sheet for Social Media Image Optimization

As a digital marketing communications firm, it is essential we are up-to-date with social media specifications, especially considering these platforms reconfigure their page layouts frequently throughout the year to make them more appealing and user friendly. We realize it’s difficult to know the right image dimension for social and we'd like to share our expertise so that social images are never pixelated, awkwardly cropped or reflect negatively on your brand or products. That’s why we have created the MZ Cheat Sheet for Social Media Image Optimization on LinkedIn, Facebook, Instagram, Twitter and YouTube.

Profile photos

Between 1000 px and 2000 px, 1:1 ratio
400 px minimum

Simplified Post Dimensions

Instagram

Between 1080 px and 1920 px (1:1 ratio)

LinkedIn, Twitter, Facebook

1200 px × 675 px (16:9 ratio)
100 px minimum margin

Detailed Post Dimensions

Instagram

Photo: between 1080 px and 1920 px (1:1 ratio)
Reels: 1080 px × 1920 (9:16 ratio)
IGTV: 1080 px × 1080 px (1:1 ratio) OR 1920 px × 1080 px (16:9 ratio)

YouTube

Cover: 2048 px × 1152 px (16:9 ratio)
Video Featured Image: 1920 px × 1080 px

LinkedIn (Personal)

Background: 1600 px × 400 px (4:1 ratio)

LinkedIn (Company)

Background: 1500 px × 257 px
Life Tab Images: 1200 px × 400 px (3:1 ratio)
Shared Images/Links: 1100 px × 600 px (11:6 ratio)

Twitter

Header: 1500 px × 500 px (ratio 3:1)
Shared Images/Links: 1200px × 630 px

Facebook (Business Page)

Cover: 1200 px × 444 px
Shared Link/image: 1200px × 630 px