How to Optimize Your LinkedIn Corporate Profile

LinkedIn and your business

LinkedIn is the world’s largest networking platform for professionals with over 810 million users, including 57 million company pages. Each user averages 400 connections. Individuals can connect with colleagues, acquaintances and other businesses to maximize the chances of landing a job or creating business opportunities. Companies are also able to benefit from LinkedIn beyond just identifying qualified potential employees. Here’s the why, the how and the future of your LinkedIn Corporate Profile.

Why Businesses Use LinkedIn

Share Products

Your business can establish a competitive edge by promoting content and products online in a unique way to provide information, special offers, product insights and customer feedback—all in one location.

Create a Story

Companies can differentiate themselves by extending their brand story and showcasing values, beliefs and company mission. Giving followers a look into your business will help you connect and foster a trusting relationship.

Create Credibility

Sharing news, accomplishments and insights about your company and industry will demonstrate thought leadership, creating credibility.

Search Engine Optimization

Using popular keywords in LinkedIn posts will help boost your presence on search engines. Search engines have ranked LinkedIn posts highly in SERP (search engine result pages), which leads to more page visits, traffic and followers. Including a link to your website within a LinkedIn post will also attract visitors to your company website.

Did you know 80% of B2B leads come from LinkedIn? Make sure your company is broadening its network on this social platform.

How to Use LinkedIn

Consider using these key strategies to enhance your corporate profile.

Set up a Company Page

Start by choosing a photo or image that illustrates your company's main benefit. Be sure to include your logo in the header. Then create a strong, concise business summary that highlights your company's benefits, a brief history of products and services, and an meaningful overview of your mission and vision.

Connect with Others

Invite key stakeholders and audiences to connect—including employees, customers, prospects and possible job candidates. You will have to do this through your personal LinkedIn account or through Email, you cannot invite followers through your company page. It’s also important to engage with these audiences through comments on their posts.

Create Posts

Generating new content will attract more visitors and keep show existing followers your areas of expertise. Share new products, promotions and company news to keep everyone up-to-date with your company. It's also important to share third-party articles, posts and updates, to illustrate your company's industry engagement.

Staying Up-to-Date

Staying current when it comes to customers, competitors and potential job candidates is very important. Follow your customers and leads on LinkedIn to keep current on their business goals and opportunities. By keeping up to date on job candidates, you can evaluate if individuals are gaining more skills and experiences to help you decide which candidates to seek. 

Did you know LinkedIn profiles with photos get 14 times more profile views? Most individuals online are attracted to photos and images because it helps visualize their perception of a subject.

Looking Forward

LinkedIn is an evolving platform that looks for new ways to keep users engaged. Here are some new features you can leverage. 

LinkedIn Polls

Create a poll directly on a company or group page. It's a great way to drive engagement, generate leads and come to understand your audience and market better. 

Name Pronunciation

Is your name often pronounced incorrectly? Simply record your name pronunciation on LinkedIn and it will display a Name Pronunciation audio clip in your profile. Currently, the recording and editing has to be done through the LinkedIn app since this feature is not available on the desktop site. 

Creator Mode

Evolving its platform for creators, LinkedIn is encouraging professionals to create content and become thought leaders. By switching to the Creator Mode profile setting, you can publish your own newsletter, access LinkedIn Live, and allow people to follow your page.

LinkedIn is a very beneficial social platform that can be used to connect with others, generate leads and find job candidates. Creating a successful corporate profile will help your business stand out from the rest and become more successful.

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