March 26, 2018
The 2018 B2B Content Marketing Trends Report found a positive correlation between companies using content marketing and their overall success. The report found an 18 percentage point year-over-year increase (from 62% to 80%) in respondents focused on using content marketing to build their audience, demonstrating that content marketing is maturing. We’ve highlighted the key findings and trends, breaking it down into valuable insights and significant takeaways to fuel your B2B content marketing efforts.
