Inbound marketing is here to stay. Yet, here is an unbelievable stat, only 37% of B2B marketers have a documented content strategy and only 40% of B2C marketers have a documented content strategy.
We’ve put together a list of 20 Inbound Marketing terms every marketer should know as they begin to build a documented content strategy. Some of these terms listed might seem self-explanatory, but they are worth your attention as you start down the road of Inbound Marketing. They’ll help you set Inbound goals, understand your ability to create relevant content all while keeping your buyers first and foremost in your efforts.