May 7, 2025
Inbound marketing is here to stay. And the quality of inbound marketing materials matters. In fact, 78 percent of B2B marketers say higher quality, more efficient content creation led to an increase in content marketing success.
We’ve put together a list of 20 Inbound Marketing terms every marketer should know as they begin to build a documented content strategy. Some of these terms listed might seem self-explanatory, but they are worth your attention as you start down the road of Inbound Marketing. They’ll help you set Inbound goals, understand your ability to create relevant content all while keeping your buyers first and foremost in your efforts.
