DateJanuary 31, 2017
AuthorMichaletz ZwiefMarketing and digital communications agency specializing in smart, meaningful content development.
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CMS best practices to protect your online presence.
Web developers and designers realize the value of ongoing tasks required to maintain a website after launch. Why? Because they are the ones called to troubleshoot and fix issues that arise. However, the rest of us—whether part of a corporate marketing team or a valued digital partner—don’t often recognize the importance of website maintenance.
The reality of any CMS-driven website, including WordPress which currently has 60.2% of CMS market share, is the optimization of the site depends on remaining current with security patches, bug fixes, spammy links, aesthetic tweaks and functional enhancements. These updates come from three sources: the CMS itself such as WordPress; your chosen theme templates; and the plug-ins you are using.
Here’s why you want to make sure these sources are up-to-date.
Updates are meant to address security vulnerabilities in order to avoid security breaches. At any given time, security holes can be exploited allowing a hacker a way into databases and servers. Developers are watchful, constantly staying current with manual updates to ensure both products and users remain safe.
Every site has many working parts that are all interconnected. If any one feature or page becomes broken, site functionality is also negatively impacted. Sometimes brokenness is caused by compatibility issues between a particular version of CMS and browsers, plugins, themes and code. Users will quickly disconnect from a site if they encounter a break in an online experience, especially if it involves e-Commerce, making it imperative to avoid functionality issues.
The best way to ensure site uptime is to stay current. Updates eliminate or greatly reduce downtime, and updates keep the site’s features running as intended. A site that’s not operating as intended will have an adverse effect on the site’s traffic, potentially making a bad impression, driving visitors away and causing a loss in revenue.
The more your site features fall out of date, the more likely your site is to have issues and glitches. This results in more time and cost related to troubleshooting and maintenance. Any site that doesn’t receive updates as improvements are released, the further and further behind it will fall and the less stable it will become. Aside from updates to remedy issues, the site will also be missing out on beneficial new product features.
Websites are dynamic, and when it comes to CMS sites, we all need to recognize the ongoing importance of website maintenance in protecting an online presence and optimizing the user experience. This is an important service your developer can provide for a minimal investment.